SOSM will focus on the key accounts across the country to recommend realistic customer programs to get customers excited while making sure the manufacturers remain profitable.
Canada is a unique marketplace and requires specialized programs catered to the Canadian business needs. Manufacturers that adopt these practices and motivate the dealers can be highly successful while others will be at the mercy of their marketing and consumer demand.
SOSM will work with the dealers and manufacturers to recommend the best options for successful programs and promotions while ensuring manufacturers profitability.